Built for independent merchants

Your small business,
finally online
the way you imagined.

Torvali gives independent merchants — boutiques, artisans, makers — a beautiful, fully-featured online store without the enterprise price tag. Launch in minutes. Sell from day one.

No credit card required Free to start Live in minutes

New order

Handmade Necklace — $54.99

This month

$4,280

↑ 38%

yourboutique.com MyBoutique Shop About Contact New Arrivals Handcrafted with love, shipped with care. Shop Now Featured Products Artisan Tote $38.00 Add to Cart Luna Pendant $54.99 Add to Cart Cedar Candle $26.00 Add to Cart

Trusted by independent merchants across every industry

👗 Fashion Boutiques 💍 Jewelry Makers 🕯️ Candle Studios 🌿 Skincare Brands 🎨 Art Galleries 🍞 Bakeries 📚 Bookshops 🧶 Craft Sellers 🌸 Florists 🍵 Tea & Coffee Shops

Big platforms charge big prices.
You shouldn't have to.

Too expensive

Shopify starts at $29/month before transaction fees. We believe your margins belong to you, not a platform that barely knows your name.

Too complicated

Built for enterprise teams of 50. You're a team of one — or two, or five. Your tools should match your reality, not some Fortune 500 company's.

Not really yours

Cookie-cutter themes and their branding everywhere. With Torvali, your store looks like you — not like every other store on the block.

Everything you need to run a real store.
Nothing you don't.

No plugins, no add-ons, no hidden fees. Every feature ships in the box.

Your storefront URL

Get yourboutique.com or yoursite.com/yourstore. Share it anywhere — social media, business cards, wherever your customers are.

Rich product listings

Multiple images, specs, variants, brand, categories, bullet points. Amazon-level product detail — without the complexity.

Beautiful themes

6 built-in themes, marketplace themes from independent designers, any Google Font, custom accent color, and full CSS control. Look exactly like you envisioned.

Stripe payments

Accept cards, Apple Pay, and Google Pay. Connect your Stripe account in minutes. Money goes straight to you.

Order management

Track every order from placed to delivered. Add tracking numbers, update statuses, and keep customers in the loop.

Custom domain

Bring your own domain. yourshop.com → fully hosted, SSL included, zero technical setup required on your end.

Inventory & low-stock alerts

Real-time stock tracking with automatic low-stock notifications so you never oversell or disappoint a customer.

Content pages

Add About, FAQ, Blog, or any custom page with a full rich-text editor. Show them in your nav and footer automatically.

Verified customer reviews

Star ratings, written reviews, and aggregate scores on every product. Customers sign in to leave reviews — building trust that converts browsers into buyers.

Theme Marketplace

Browse and install themes crafted by independent designers. One click to apply — swap your store's look without touching a line of code.

Custom code (CSS & JS)

Upload or link custom CSS and JavaScript. Multiple files supported. Full control for developers who want to go further.

Make it yours
in minutes.

Choose from 6 built-in themes or browse the marketplace for designer-made themes. Use any font on Google Fonts, fine-tune your brand color, or go fully custom with your own CSS — your store, your rules.

  • 6 built-in themes + designer marketplace
  • Any Google Font — type any name, instant preview
  • Custom accent color
  • Upload your own theme CSS
  • Live preview in the editor before publishing
Browse the Theme Marketplace
Modern Shop · About Modern Bold Shop · About Bold Warm Shop · About Warm 6 themes · any Google Font · marketplace

Up and running in 3 steps.

No developers. No setup fee. No waiting.

1
Store name... Email address... Business type... Create my store

Create your account

Choose your store name, enter your business details. Your branded storefront is live instantly — no waiting, no approval process.

2
Add Product

Add your products

Upload photos, set prices, add descriptions, organize by category. As simple or detailed as you want — it scales with your needs.

3
MyStore Checkout

Share and start selling

Share your store link. Customers browse, add to cart, checkout with Stripe. Orders land in your dashboard — you just ship.

Grow at your own pace.

Start simple. Unlock more as you need it.

Custom domain

Connect yourshop.com. Full SSL. No technical setup. Point your domain and we handle the rest — certificates, hosting, routing, everything.

https:// yourboutique.com SSL Active

Multi-column footer

Organize links into up to 3 footer columns with custom labels. Keep your store looking polished and professional.

Customer accounts

Customers register, log in, and track their orders — all on your storefront. Secure authentication with optional two-factor (TOTP) for added security.

Analytics dashboard

Revenue $4,280 ↑ 38% Orders 127 ↑ 12% Products 48 active Inventory $12.4k value

Star ratings & reviews

Aggregate star ratings shown on product listings and individual review cards on each product page. Verified accounts only — no spam.

Shipping zones

Define rates for domestic and international. Per-order or weight-based pricing. Set it up once, ship everywhere.

Invoice templates

Send professional PDF invoices to customers automatically. Your branding, your details, zero manual work.

Real merchants. Real results.

"I was paying $79/month for Shopify plus transaction fees. Torvali has every feature I actually use, and my store looks more personal. Setup took 20 minutes."
SM

Sarah M.

Founder, Bloom & Thread

"I needed something I could actually understand. The dashboard is clean, orders are easy to manage, and my customers love how professional the store looks."
JK

James K.

Founder, Oakwood Crafts

"The custom CSS upload is a game changer. I could match my brand perfectly without hiring a developer. And the font picker alone is worth it."
PN

Priya N.

Founder, Noor Beauty

One plan. Everything included.

No tiers. No hidden fees. Everything you need to run your store, for one flat price.

Everything included

Torvali

Launch, sell, and grow — no upsells, ever.

$10 /month
  • Unlimited products & orders
  • 6 built-in themes + Theme Marketplace access
  • Any Google Font, custom color, custom CSS & JS
  • Custom domain support + free SSL
  • Customer accounts with 2FA & order tracking
  • Verified star ratings & customer reviews
  • Analytics dashboard
  • Shipping zones & rates
  • Stripe payments — you keep your earnings
  • Email support
Get started — $10/mo

Stripe payments included — you keep your earnings minus Stripe's standard processing rate.

Bring your own domain and point it to Torvali — we handle SSL automatically. Domain registration is not provided.

Ready to build the store
you've always envisioned?

Join thousands of small businesses selling online with Torvali. No contracts. Cancel anytime.

Create your free store

Free forever on Starter. No credit card required.